was launched to serve as a one-stop resource for individuals seeking basic personal finance information. provides insight on the following subject matters:

  • Establishing and maintaining good credit
  • Purchasing an automobile
  • Deciding between owning or renting a place of residence
  • Choosing a city to call home
  • Investing
  • Budgeting
  • Banking
  • Gaining employment also provides a link to “Choose to Save”, which allows users to insert information into a financial decision model. The web site’s target segment is young adults; however, the site’s content can be useful to audiences of all ages. “Smarter Decisions for a Brighter Future” believes people pay a high price for their lack of financial savvy, and agrees with President Obama and former Federal Reserve Chairmen Alan Greenspan that making informed financial decisions will build a more stable financial future for individuals as well as the economy as a whole. A medium such as is needed due to the fact that most individuals, including those with college degrees, have not received formal training on everyday personal finance management, which could explain the high level of financial irresponsibility that exists today. Therefore, works to increase its awareness as a resource to assist individuals in making smarter financial decisions earlier in life through becoming better informed.